Google Analytics GA4

Google Analytics 4 (GA4) for Car Dealers

Google Analytics 4 [GA4] is Google's next generation of Analytics which collects event-based data from both websites and apps. Google rolled out the newest platform in September 2021 to replace the legacy platform "Google Universal Analytics" (UA). And July 2023 has sunsetted the legacy platform, with a full launch of the New Google Analytics 4 (GA4) platform.

Google Analytics 4 [GA4] is the next generation of Analytics which collects event-based data from both websites and apps. It is a new kind of property designed for the future of measurement:

  • Collects both website and app data to better understand the customer journey
  • Uses event-based data instead of session-based
  • Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling
  • Predictive capabilities offer guidance without complex models
  • Direct integrations to media platforms help drive actions on your website or app

Google Analytics 4 shows you how people found your site and how they explored it. From this information, you can get ideas for how to enhance your website. If you use Google Analytics 4 and Google Ads together, you can learn about what customers do on your site after clicking your ad. Use this information to help improve your customers' experience on your website, which in turn can help you increase conversions (like sales and sign-ups) and your overall return on ad spend (ROAS). To start using Google Analytics through your Google Ads account, click Admin icon Admin Icon, then click Linked accounts, and go to Details beside “Google Analytics”. You can also use Analytics separately at

Why GA4? Provides transparency, choice, and control over how data collected through GA4 is managed. Enables the use of additional consented, signed-in, aggregate data to automatically optimize App campaign performance. Enables you to optimize your campaigns for key events that are different values for your business.

How is GA4 different from Universal Analytics?
Here are some of the main differences between UA and GA4: Data model: UA uses a session-based data model, while GA4 uses an event-based data model. This means that GA4 tracks each user interaction as an individual event, rather than grouping them together by session.

Why did Google change to GA4?
Google Analytics 4 was designed to be able to evolve for the future and built with privacy at its core. To find the corresponding advertising and measurement features in Google Analytics 4, consult the feature comparison table on this page. (Privacy as its core).

What is the disadvantage of GA4?
Limited Metrics and Reports

One of the drawbacks of GA4 is that it has a different way of handling data compared to UA. While UA focused on sessions and page views, GA4's measurement model is purely event-based.

Why is it called GA4?
Google Analytics 4 - or GA4 - is the newest version of Google's analytics platform. Unlike its predecessor, Universal Analytics, or UA, GA4 is an event-based platform instead of a session-based one.

How does GA4 track users?
Device ID. Every user or device that interacts with your website or app is given a special identity called a 'Device ID' in GA4. It makes it possible for GA4 to distinguish between several users and sessions and to monitor user behaviour across various devices.

"What You Can Measure You Can Improve!"

What data does GA4 collect?
Google Analytics collects the following information through the default implementation:
Number of users.
Session statistics.
Approximate geolocation.
Browser and device information.