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Search Engine News, Optimization and Algorithms, Its Happen Now!

Automotive SEO Press ReleaseAutomotive SEO News

Search Engine News That May Affect Your Websites Search Results!

March 03, 2015

Yahoo Retires "Yahoo Marketing Dashboard" Starting April 10, Any traffic data from Yahoo is now available on Live Web Insights, accessible in your Business Dashboard here, after you login.

February 26, 2015

Google Expands Ranking Signal to Include Mobile-Friendliness
Google will be expanding use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. If you want to test a few pages, you can use the Mobile-Friendly Test.

March 07, 2014

Being Handled by Google Places about Duplicate Listings again? - This time it means something, Google is on the task to upgrade Google Places Listings to the New Google Places for Business. One of the first steps is clearing the path, cleaning the data.  Somewhat by asking for listing owners to remove the data, or i the listing will not be shown by Google to the Google Users.  Google will contact you by...

May 23, 2013

Yahoo New Search Results? - Yahoo, its a good time to start testing a new search results page, with all the hype and fear running on Google Penguin 2.0.

May 22, 2013

Penguin 2.0 Update Rolling Out Google's Matt Cutts stated, We started rolling out the next generation of the Penguin webspam Today!

April 25, 2013

Bing Places - Bing Business Portal is now Bing Places for Business. The first of many steps in our effort to provide you with all the tools you need to easily and quickly find local customers online.

April 24, 2013

Google adWords Social Annotations New! Enhanced campaigns now automatically show annotations for Google+

March 19, 2013

Bing Rewards - Getting Paid to search just got easier. Searching with Bing as a paid user, What?
Bing. Search. Rewards

March 1, 2013

Inside Search - Fight Spam...  Starting on March 1, 2013 Google began documenting examples of web pages they have manually marked as spam. Every day, millions of useless spam pages are created. Google uses computer algorithms and manual review to remove site that attempt to game their way to the top of search engines.
Look at these pages that are examples of 'pure spam.' They appear to use aggressive spam techniques such as automatically generated gibberish, cloaking and scraping content from other websites.

November 20, 2012

Free and Open Web,  Pledge your support for the free and open Internet, Take Action

Starting December 3rd, the world's governments are meeting behind closed doors at the ITU to discuss the future of the Internet. Some governments want to use this meeting in Dubai to increase censorship and regulate the Internet.

October 24, 2012
Importance of Google + and the Link your website function

By adding a short line of code to, you can make your Google+ page eligible to show up on the right hand side of the Google search page for relevant queries and make your Google+ page more discoverable. Learn more

October 03, 2012
Google Panda Update #20

Google Panda Algorithm Update #20Google with another major Panda update that impacts 2.4% of English search queries and is still rolling out. Which is an overlap to the (EMD) Exact Match Domain Update, Google is Attempting to Eliminate Duplicate Low Quality Exact Match Domains.

September 27, 2012
Google Engage - Hangout on Air with Seth Godin, described by American Way Magazine as "America's Greatest Marketer". Talking about getting inside the head of small businesses and discussing the spirit of entrepreneurship. Very Inspiring presentation loaded with useful insights for those in marketing can benefit from.
Watch the Video

September 18, 2012
Google’s announced that another Panda Update is being unleashed... Algorithm, Target Goal is to minimize repetitive URL?s in the SERP?s.
Panda refresh is rolling out?expect some flux over the next few days. Fewer than 0.7% of queries noticeably affected:

July 31, 2012
Wildfire is Joining Google!

Four years ago, we set out on a journey to make social media marketing easier and more effective. Wildfire is Joining Google!
- Sparking a better conversation with Wildfire

July 27, 2012

Google Notifications About InBound Links...
How serious are these new link messages? it's not a cause for panic,  But, we're distrusting some links to your site. The message says that the current incident isn't affecting our opinion of the entire website, but it is affecting our opinion of some links to the website, and the site might not rank as well for some phrases as a result.

July 16, 2012

Hat Trick - Yahoo Gets a President, CEO and Member of the Board
Yahoo! just announced Mayer as President, CEO, and board member of the company. Yahoo! It is about time we have positive news about Yahoo! Marissa Mayer resigned her position at Google today and will begin work at Yahoo! on Tuesday.

July 09, 2012

Google’s Considering Discounting Infographic Links
They get far off topic, or the fact checking is really poor. The infographic may be neat, but if the information it’s based on is simply wrong, then it’s misleading people. Often the link goes to a completely unrelated site, and one that they don’t mean to endorse. From our perspective this is not what a link is meant to be.

June 25, 2012

Google's Panda Update

June 20, 2012

Google’s Updates Are Car Parts, Data Refreshes Are Gas
Data refreshes happen all the time... Algorithms can change at any time, but noticeable changes tend to be less frequent, Panda and Penguin were just two of roughly 500 search improvements

June 17, 2012

Google Transparency Report, Started in 2010, released every 6 Months, the fifth data set that released... Graphs showing traffic patterns and disruptions to Google services from different countries and a new section showing the requests we get from copyright holders to remove search results. What we’ve seen over the past couple years has been troubling....
Googles Transparency Report

June 13, 2012

ICCAN's "Reveal" Top-Level Domain (gTLD) names in what is expected to become the largest expansion in the history of the Internet?s Domain Name System.
Are you Ready for DOT-ANYTHING?

June 11, 2012

Heads up: we’re pushing a new Panda data refresh that noticeably affects only ~1% of queries worldwide. More context:

Remember the List of Questions from Google for Panda Update on May 06, 2012

May 30, 2012

Google Continues Quiet, Consistent Push For Google Plus

Google converted all of its previous online location listings for millions of businesses, called Google Places, into Google Plus Local pages.

Helping people discover and share local businesses with Google

If you don’t yet have a Google Page for your business, we encourage you to create one now. And if you do already have one, hold tight for news on how to get it linked to your local listing. Follow our blog, or our Google page, for additional updates.

Posted by Jen Fitzpatrick, VP Engineering

May 18, 2012

Facebook Goes Public Today! $38.00 PS

May 16, 2012
Googles Next Big Change: Introducing the Knowledge Graph: things, not strings
the Knowledge Graph which will enable us to make search more intelligent, provide smarter search results and Enjoy your lifelong journey of discovery, made easier by Google Search, so you can spend less time searching...

May 08, 2012
Google Places has released the new bulk listing management tool
Google's Bulk Upload Improved, Read More & Watch Video.
Read Guidelines & Download the New Template, get started

April 24, 2012
Rewards to High Quality Sites... Google's Penguin Update
Effective Search Engine Optimization.... Good Marketing
Google ranking changes is to help searchers find sites that provide a great user experience, not webspam techniques that don’t benefit users and are looking for shortcuts or loopholes.

Search Engine Land Article

March 20, 2012
New Google Analytics will Measure SMM Value, View Streams
Google Analytics team explains how the new social reports bridge the gap between social media and important business metrics. New Google Analytics start March 21, 2012.

They wanted to help with three things, they said:
?Identifying the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions
?Understanding social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs)
?Making better, more efficient data-driven decisions in your social media marketing programs
Google Analytics Social Visitors Flow Pulls Data from Over 400 Channels

March 19, 2012
Make your Automotive Web Site a Fantastic user Experience and avoid Google's Overly SEO’ed Site Penalty!
Algorithm Update! Google results? About to take a Hit. According to Google's Matt Cutts, Google Engineer, (Head of The WebSpam Team at Google), Google is working on a new set of tweaks to Googles Crawler, "GoogleBot" that will penalize sites that over-optimize for prime Google results... Got an Over Optimized Website, Google has an app for that.
Hear the Matt Cutts Interview | Read the Transcript...

November 03, 2011
Google giving you fresher, more recent search results... Caffeine Web Indexing
Now when you search for current events, or for the latest news, you’ll see more high-quality pages that might only be minutes old. ? Frequent updates. you?re in the market for a new car and want [subaru impreza reviews], you probably want the most up to date information. Different searches have different freshness needs. This algorithmic improvement is designed to differentiate between the kinds of searches and the level of freshness you need, for up to the minute answers.
New York Times

November 02, 2011
Digital Marketer Views On SEO, PPC & Social Media See the Report
What has the biggest impact on lead generation? A new survey finds SEO beats PPC and social media. But PPC still gets more budget for those targeting consumers over SEO, and lest anyone believe social media is a waste of time, more than half have closed leads from social media channels. These stats, along with many more...
SEO Beats PPC & Social Media For Generating Leads, New Industry Report Says.

October 31, 2011
Google Webmaster Tools "Duplicate Content Alert"
Google will use algorithms to select one representative URL for content... How Google Handles Duplicate Content, Google will only choose one version.

October 14, 2011
Experian Hitwise Results for September
Google Share of Searches at 66 percent
Bing-powered share of searches at 28 percent in September 2011
Keyword Keyword Search Lengths by Popularity
One-word searches comprised the majority of searches, amounting to 26.45 percent of all queries

October 04, 2011
Google Merges Analytics, Webmaster Tools Data, Adds SEO Reports
Google just announced this feature is now available to everyone!
You can find the new reports under the ?traffic sources? "search engine optimization"? section of the new Google Analytics
You will need to link the accounts for this to function:
Linking to Google Analytics

August 22, 2011
Google 1, Announcing inline annotation. Coming Soon to the General Public.
Google currently supports profiles only for people, not for businesses, They are working on it.
Why wait get it here start Testing

August 22, 2011
Bing Webmaster Tools Adds Yahoo Traffic Stats

August 16, 2011
Google Site Link Structural Changes
New and Improved Sitelinks

August 8, 2011
New Improved by of Reporting WebSpam on Google
Websites that Violation Googles Webmaster Guidelines and try to trick Google into ranking them higher

July 21, 2011
Google Buys Social Networking Site Fridge

Google Fridge G

As Google Reviews and Ratings become segregated on Google Places, Start Setting the Stage! Google is Serious about Social This Time. CEO Larry Page says ?more wood behind fewer arrows".

July 21, 2011
Google separated external review results, showing Google Places Reviews, Ratings and the external reviews are separated by source under the 1 Google Places snippet.
Google is not compensating for republishing content and antitrust issues, forced Google to pull back 3rd party reviews.
Souces: Google Blog | eBrandz | BuzzMaven

June 1, 2011
Google 1
Add Google 1 to make your website stand out

April, 13, 2011
Bing Business Portal Just Released
Business owners, stake your claim!
Get Found | Highlight Your Strengths | Get Customers... Moble Site, QR Codes... Publish Deals to Facebook...

April, 11, 2011
Google High Quality Site Algorithm Update
Higher-Quality Results IN ~ Low-Quality Out
Incorporated new user feedback signals, in high-confidence situations, data about sites that users blocked may be incorporated to the algorithms, about 2% of U.S. queries are affected

March, 16, 2011
Google recommends not to use article marketing!
Advised to Create editorial content and merit-based links Low Quality Marketing - Google will devalue article links

March, 04, 2011
Google "Panda" Update
Does Google trust your web site?
Wired - Google Q&A

March, 02, 2011

Google Farmer Update
Google Trying To Minimize Collateral Damage From ?Farmer? Update

March, 01, 2011
Yahoo! Happy Birthday! Yahoo turns 16 years Today. 16 years ago the Internet was a mostly undiscovered frontier.
Yahoo! is headquartered in Sunnyvale, CA. 13,000 employees in 25 countries, provinces, and territories.

February, 25, 2011
Google Forecloses On Content Farms With ?Farmer? Algorithm Update
?scraper? sites and ?content farms. First Wave!
New Change Impacts 12% Of US Results

February, 25, 2011
Google Pushes Down Low Quality Sites
Google deems "low-quality" sites

February, 24, 2011
Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content "both good and bad" comes online all the time.
Find More High-Quality Sites in Search

February, 24, 2011
Google Continues to continues to Penalize Paid Link Subscribers - & Pay the Price
Googles Actions Against Paid Links

February, 16, 2011
Are you in a Google "Time Out"?
Manual Penalties expire. Algorithmic Penalties do not...
Google Manual Penalties | Algorithmic Penalties

February, 12, 2011
The Dirty Little Secrets of Search
Getting Caught with Paid Links

November, 09, 2010
Ask Joins Jeeves In Retirement, Leaves The Search Space and Returns to Q & A Services..
Reported by the New York Times

October, 27, 2010
Google Changes the Game with Search Results, Place Search results will begin appearing automatically on Google when we predict you?re looking for local information. Up until this point the local search results were considered a lucrative place to be for local-targeting businesses but no where near as lucrative as it will be as of today. This looks like Google is Staging the Next Break out as a Stand Alone Product.
Good Info to Read here on Search News

August, 25, 2010
Eye Tracking Study Shows Importance Of Search Snippets
The snippet is fixated over more than the title or the URL.  Meaning the searchers spent more time looking at the snippet than the title or URL of the search result. This may imply that having a nice snippet, which is sometimes pulled from your meta description, is critical in increasing the chances of someone clicking on your search listing, instead of your competitors.

August, 20, 2010
Official: Yahoo's Results Now Come From Bing
Yahoo just announced the transition from Yahoo Search powered results to Bing powered organic Yahoo search results is now complete.

August, 20, 2010
Google Showing more results from a domain
SiteLinks... Today Google makes changes in their ranking algorithm that will make it much easier for users to find a large number of results from a single site.  For queries that indicate a strong user interest in a particular domain, Google will now show more results from the relevant site.  In order to use SiteLinks Properly you must have a Webmaster Account to have control and take full advantage. Activate your Webmaster Tools Account it is Free. Some of the other benefits you will see is the lost opportunities on keywords, You will see.

July, 27, 2010
Yahoo and Bing
Is the Yahoo-Bing change relevant to your website?
Last week, Yahoo announced that the organic search results on Yahoo will be powered by Bing beginning in August/September. Yahoo is already testing Bing results on some result pages.  According to the latest comScore data, Yahoo and Microsoft sites had a combined search market share of 31.6% in June 2010.  Yahoo sites had 3.2 billion search queries and Microsoft sites had 2.2 billion search queries in June 2010. That's a total of 5.4 billion search queries in one month.

July, 14, 2010
Google Tops U.S. June Searches Again With 65% Market Share [Nielsen]
Google, Yahoo and the Microsoft sites accounted for 92% of total U.S. searches.

April, 20, 2010

Google is rebranding its Google Maps listing service for local businesses. Google's Local Business Center will be known as Google Places.
Google plans to roll out a few new features for local merchants that have claimed their "place page" on Google Maps.

February, 26 2010
Google understands the importance of its Local search
Local Search enhancements Google unveiled its newest Local enhancement " the Nearby filter."

January 10,2010
Paid vs. Organic Search: Understanding the Dynamics
?Why are we paying for traffic if we?re already getting it for free?

November 10, 2009
Caffeine after the Holidays - November 10, 2009 in Google/SEO
Out With PageRank in with Speed - Google is planning to include website load time as one of the algorithmic ranking factors for 2010. SearchEngineLand's Site Speed Next Ranking Factor

Test Your Webistes Load Speed Here:PageTest

October 15, 2009
Yahoo To Drop Paid Inclusion Program
Confirmation from a Yahoo representative, Yahoo will be dropping their paid inclusion program by the end of this year.

June 3, 2009
Microsoft's Bing search engine is now publicly available; and replaces Live Search.

May 12, 2009
"Search Options Panel"
Gives users control over their Local Search Results...
Filter based on search verticals, date, previous search behavior, and some experimental search views.

January 26, 2009
? name=Google_Grew__Yahoo___Microsoft_Dropped___Stabilized target=_blank>Search Engine Market Share of 2008

January 13, 2009
Yahoo! Carol Bartz Joins Yahoo! as Chief Executive Officer

October, 9, 2008
Good times with inbound links
Inbound links are links from pages on external sites linking back to your site.  Inbound links can bring new users to your site, and when the links are merit-based and freely-volunteered as an editorial choice, they're also one of the positive signals to Google about your site's importance, content, its relevance to a geographic location, etc...

May 06, 2008
iProspect Shows: 60.5 percent of Google, Yahoo!, MSN and AOL users selected a natural (unpaid) search result over paid search result.
iProspect and Enquiro Revealed: 65% of users trust organic results while only 34.75% of users trust paid results.

September 19, 2007
Google's Push into Corporate Brand Market
Rich media advertising is a technology breakthrough

September 05, 2007
Yahoo Buys Behavioral Ad Firm
Technology tracks consumer behavior as users move from site to site

August 29, 2007
Google Resumes Penalty notification Emails
Plan to resume sending emails to webmaster's of violations and will be removing webpages from our index.

August 19, 2007
Google Wins the Most Hearts on the Web...
Yahoo, which has been less able than Google to translate its strong brand recognition into strong financial growth, may want to take note: results varied by gender. ?Yahoo fans skew female but tend toward the mainstream, while Google fans are more likely to be male.

August 14, 2007
American Consumer Satisfaction - Ranking
The four major search engines and portals all scored almost the same, with Yahoo winning the race...

June 06, 2007
Weather Report: Yahoo! Search Update
We rolled out some changes to our index and ranking algorithm last night. So, as you know, throughout this process you may see some changes in ranking as well as some shuffling of the pages included in the index. This update should be complete very soon.

June 05, 2007
Yahoo! Search Crawler, Slurp, has a new Address and Signature Card
we've been migrating our crawler , Yahoo! Slurp, over to the new domain at As of today, the transition is complete.

>June 4, 2007
Five things you didn't know about Google's search

February 27, 2007
Google Algorithm Update - Search Rankings on the Move

February 22, 2007
According to Nielsen//NetRatings

256 million people visited a search engine in December 2006 - 81% of the global Internet population.

January 23, 2007
Yahoo! Search Marketing - New Ranking Model
Bid Amount and Ad Quality will Determine an Ad's Rank in Search Results Beginning February 5, 2007 in the U.S
Learn More?

January 23, 2007
Google: PageRank export is underway Read More!

January 23, 2007
Yahoo! Confirms Search Index Update
Yahoo! Search blog confirmed on Friday that an index update is currently underway. Following hot on the heals of Google's recent Backlink and PR update this is a double whammy for many website owners. How is your site impacted?

December 11, 2006
Yahoo Panama ! 2007

The New Sponsored Search Is Now Live!

Yahoo Slurp 

September 11, 2006
MSN Live Search is Live
Windows Live Search - New interface for Search

April 21, 2006
Google Tests Expanded Search Option!


April 18, 2006
Microsoft adCenter Release

January 18, 2006
Top Search Terms Reveal Web Users Rely on Search Engines to Navigate!

January 16, 2006
MSN (beta) is Now Live
?We Intend To Begin Turning Up The Dial?
Results from its proprietary search engine is now showing self-generated results at MSN.Com.
MSN has new spider named MSNbot and is making its presence known.

December 01, 2005
GOOGLE with 46% of SE Market now?
GOOGLE: 46.2%
YAHOO: 22.5%
MSN: 12.6%
AOL: 5.4%
My Way: 2.2%
Ask: 1.6%
Netscape: 1.6%
iWon: .9%
Dogpile: .9%
Earthlink: .8%
Others: 5.3%

February 2, 2004
MSN Search Beta Goes Live!


March 1, 2004
New Yahoo! Search
- Yahoo! Search Technology

March 1, 2004
Overture SiteMatch
Overture Launches SiteMatch

Computer software for tracking and analyzing the performance of online advertising; computer software used to search, retrieve, index and organize data on the Internet.

February 23, 2004
Yahoo! dumps Google results
Yahoo! Completely dumps results from Google

YahooSlurp will work a lot like GoogleBot in that it will follow every HREF link on found a website. YahooSlurp will NOT follow SRC links such as images or FRAMES. When optimizing a site that uses FRAMES, correct use of the <noframes> tag will be necessary.
YahooSlurp can follow dynamic links but Yahoo is advising webmasters to post static pages with HREF (text) links directed to specific sections featuring dynamic content. This tells us that the use of a sitemap will continue to be an SEO Best Practice technique.

February 2004
Yahoo! Renamed Spider!

Our new Yahoo! Slurp crawler. Yahoo! Slurp discovers pages by following links on the web. We update our index with a daily crawl to gather newly created and fast-changing URLs, as well as our main crawl which updates our index incrementally twice per week.
(Note that Inktomi Index Connect clients are receiving Yahoo! Search traffic going forward, and Inktomi Search Submit customers are receiving a free trial of Yahoo! traffic until 4/15/04.)

Yahoo! Slurp will continue to obey the Robot Exclusion Standard
The complete User-Agent that will be logged as part of this transition will be shown in your logs (if user-agent logging is enabled) as follows. Mozilla/5.0 (Compatible; Yahoo! Slurp)

February 17, 2004
Yahoo has begun crawling

Yahoo has begun crawling the web with a new indexing robot -- foreshadowing some interesting potential developments, as it gets ready to drop Google as its primary search partner.

January 15, 2004
Yahoo! and google go the their own way.
Yahoo has begun to use the results from Inktomi for placements. Purchased in October 2002 by Yahoo!

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The Dot Com Insider
- Dennis Rushing

Real Traffic Productions - Driving Traffic to your Website!
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Phone: (941) 744-2500 Fax: (941) 744-2505
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