Automotive SEO & Fighting Spam on the Search Engines
Commit to ethical techniques for long term results. As others spend their time in an attempt to defeat ethical practices and commit to gaming the search engines algorithms, this is an issue that the search engines handle by the minute. Starting on March 1, 2013 Google began documenting examples of web pages they have manually marked as spam. Google shows about 50 results on this page below and updates it every hour.
See the Live Screen Shoots of algorithm and manual Site and/or page removals.
Spam sites use techniques like repeating keywords over and over
Buying links that pass PageRank
Putting invisible text on the screen
Search Spam is Bad because
The negative is relevant websites get buried
Makes it more difficult for legitimate website owners to find their site
Customers are not able to find the Products and services
Good News in Search Spam
Google's algorithms can detect the vast majority of spam and demote it automatically. For the rest, Google has Spam teams who manually review sites.
Types of Spam
Deceptive practices used in Automotive SEO
In addition to spam shown above, here are some other types of spam that Google detects and takes action on.
Cloaking and/or sneaky redirects
Site appears to be cloaking (displaying different content to human users than is shown to search engines) or redirecting users to a different page than Google saw.
Some pages on this site may have been hacked by a third party to display spammy content or links. Website owners should take immediate action to clean their sites and fix any security vulnerabilities.
Hidden text and/or keyword stuffing
Some of the pages may contain hidden text and/or keyword stuffing.
Parked domains are placeholder sites with little unique content, so Google doesn’t typically include them in search results.
Site appears to use aggressive spam techniques such as automatically generated gibberish, cloaking, scraping content from other websites, and/or repeated or egregious violations of Google’s Webmaster Guidelines.
Spammy free hosts and dynamic DNS providers
Site is hosted by a free hosting service or dynamic DNS provider that has a significant fraction of spammy content.
Thin content with little or no added value
Site appears to consist of low-quality or shallow pages which do not provide users with much added value (such as thin affiliate pages, doorway pages, cookie-cutter sites, automatically generated content, or copied content).
Unnatural links from a site
Google detected a pattern of unnatural, artificial, deceptive or manipulative outbound links on this site. This may be the result of selling links that pass PageRank or participating in link schemes.
Unnatural links to a site
Google has detected a pattern of unnatural artificial, deceptive or manipulative links pointing to the site. These may be the result of buying links that pass PageRank or participating in link schemes.
Site appears to contain spammy user-generated content. The problematic content may appear on forum pages, guestbook pages, or user profiles.
While our algorithms address the vast majority of spam, we address other spam manually to prevent it from affecting the quality of your results. This graph shows the number of domains that have been affected by a manual action over time and is broken down by the different spam types. The numbers may look large out of context, but the web is a really big place. A recent snapshot of our index showed that about 0.22% of domains had been manually marked for removal.
Sourced content from Google Fighting Spam Page for accuracy.